Primary Care Wirral is launching ‘Let’s Talk!’, a communications campaign to support local PCNs and GP surgeries to increase patient awareness of the new Wellbeing Practitioner (WP) role.
The campaign helps patients to familiarise with the WP role by explaining in a clear and friendly manner what type of help is available and encourage them to access the services provided.
Practices currently working with PCW, in the delivery of social prescribing services, will benefit from free access to a series of digital assets presenting key messages which can be shared on websites and social media channels*.
Campaign resources include long-from copy and visual assets (images, videos and animations), all downloadable here.
*Printed materials have been temporarily excluded from the resource pack due to their potential to spread SARS-CoV-2.
Supporting Practices Communications
‘Let’s Talk’ has been designed to assist practices in their patient communication efforts via a local campaign which follows a similar format to those released by nationwide organisations.
“WPs (link workers) are fundamental pieces in the delivery of holistic patient care,” said Lucy Holmes, PCW’s Social Prescribing Operations Manager.
“However, due its novelty, many patients – and even healthcare staff – are still not aware of their existence and how WPs can positively impact health and wellbeing.
“Patient communications are key in making the role known and benefits fully understood by users.
“We believe it is important to offer external support in this area, as an already made campaign helps practices save time and resources, while maintaining consistency in the message across surgeries.”
Holistic Patient Care
WPs are the lead professionals within PCW’s Social Prescribing team and a fundamental element in the provision of Population Health and Place-Based Care.
They support patients with emotional, practical, financial and physical concerns, and link them to non-clinical services with the intention of enhancing their health and wellbeing.
With Covid-19 requiring more people to stay home, WPs provide much needed personalised advice on day-to-day problems and a listening ear for those in isolation.
Their work also benefits those needing guidance on practical issues or support to improve mental wellbeing during this uncertain period.
Here to help
If you have any questions or would like to share any patient feedback please, do not hesitate to contact Ana Alvarez, PCW’s Marketing & Communications Officer on [email protected].